What Do Wine and Membership Have in Common?

What Do Wine and Membership Have in Common? – This is the question I answer in my most recent blog post for my company’s blog.

Be the Mockingjay: What the Capitol Can Learn from Associations

BE THE MOCKINGJAY: WHAT THE CAPITOL CAN LEARN FROM ASSOCIATIONS

via Be the Mockingjay: What the Capitol Can Learn from Associations.

Creating a Membership Program Update Video for Recruitment & Retention – Part 3

Part 1 and Part 2 of this project.

This is the final part to this video project. In completing this project I felt disappointed. The final video is not exactly everything I wanted it to be. It also took me entirely too long to create the video, but I think that has to do with the fact that for so long I was stuck. Not having put together a video like this before, I wasn’t sure of what I was doing and I’m one of those people who has a tendency to push uncomfortable tasks away for a “later” date.

My coworkers really like the video – they even said things like “awesome” and “amazing”. Meanwhile, I’m not impressed. I’m probably being too hard on myself. The video does convey the information I wanted it to and it doesn’t look “bad”.

The last step in creating any video (or other content) is to have a marketing/distribution plan. Let’s take a look at that, shall we?

Let’s Build a #Membership Prospect Mailing

Quick! The third quarter of 2014 just started – are you working on a recruitment piece yet? No? Why not? You’ve only got 2 quarters of the year left, let’s take advantage of them.

Ideally, you should send at least one recruitment piece per quarter.

Here’s an idea I’m using for my own 3rd quarter recruitment piece for one of my national trade association clients. I’ll walk you through what I’m doing and if you have any questions, please just let me know in the comments section!

Budget: $500
Target: 500 prospects
Delivery Method: Physical Mail (#10 window envelope, to be exact)

Good Resource for Industry News/Articles/Discussion

I’m a big fan of Reddit (www.reddit.com). I’ve been lurking around their nonprofit subreddit reading and trying to answer questions/help where I can. But, I was sad to see there wasn’t a subreddit for Association Management. While there is a good amount of overlap between associations and nonprofits in general, there wasn’t anything about associations that I could find.

What do you do when something you want doesn’t exist yet? Why, you build it yourself! So I did – www.reddit.com/r/associationmgt