BE THE MOCKINGJAY: WHAT THE CAPITOL CAN LEARN FROM ASSOCIATIONS
via Be the Mockingjay: What the Capitol Can Learn from Associations.
Archive for August, 2014
Be the Mockingjay: What the Capitol Can Learn from Associations
Posted: August 12, 2014 in Associations, Marketing, Membership, ResourcesTags: association management, Hunger Games, meeting planning, strategic planning, Tips
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Creating a Membership Program Update Video for Recruitment & Retention – Part 3
Posted: August 12, 2014 in Associations, Marketing, Membership, ResourcesTags: content marketing, marketing, membership, video, video editing software, YouTube video
Part 1 and Part 2 of this project.
This is the final part to this video project. In completing this project I felt disappointed. The final video is not exactly everything I wanted it to be. It also took me entirely too long to create the video, but I think that has to do with the fact that for so long I was stuck. Not having put together a video like this before, I wasn’t sure of what I was doing and I’m one of those people who has a tendency to push uncomfortable tasks away for a “later” date.
My coworkers really like the video – they even said things like “awesome” and “amazing”. Meanwhile, I’m not impressed. I’m probably being too hard on myself. The video does convey the information I wanted it to and it doesn’t look “bad”.
The last step in creating any video (or other content) is to have a marketing/distribution plan. Let’s take a look at that, shall we? (more…)
Membership Mutiny 