Association Hunger Games: Victory or Defeat?

I can’t wait to attend an ASAE conference one day (maybe even next year!) Aaron’s post has given me a lot to think about. Please read!

Event Garde Blog with Aaron Wolowiec

I had the pleasure of presenting this year at the ASAE Annual Meeting and Exposition in Nashville. And, believe it or not, I didn’t talk about meetings or learning. Instead, the session was developed as a result of a conversation I overheard at last year’s conference describing the challenges associations often have implementing strategy they’ve either developed internally or in conjunction with a consultant.

The Case for Execution

According to a 2005 Harvard Business Review article, “Companies typically realize only about 60% of their strategy’s potential value because of defects and breakdowns in planning and execution.”

Here you can easily replace the word “companies” with any functional area or department within your organization. As a supplier, you might also think in terms of “sales” or “services.”

This execution gap suggests that what we plan to do doesn’t quite align with what actually gets done. The resulting gap represents lost opportunities and revenue. Imagine…

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